On The Road To Sustainability: Insights From Johor’s Free Bus Services

Zakaria, Husna and Md. Rohani, Munzilah and Mohd Pozi, Muhammad Fazreen (2025) On The Road To Sustainability: Insights From Johor’s Free Bus Services. Journal of Sustainability Science and Management, 20 (1). pp. 23-40. ISSN 2672-7226

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Abstract

In 2016, the Muafakat Johor Bus was introduced to reduce travel costs for Johor citizens, marking a significant step towards sustainable development. This free bus service aims to enhance mobility and minimise the environmental impact of this mode of public transport understanding passenger characteristics and motivations are essential to keep the service running. This study employs a social survey targeting daily users of the free bus service to identify significant passenger traits. The survey revealed that over 50% of the passengers are female. They are all predominantly young, single, high school graduates, without income, and neither own a vehicle nor possess a driving license. These findings suggest that the service primarily benefits individuals with limited options for transport. A correlation analysis indicated a weak relationship between passenger characteristics and motivations, showing that most passengers use the service regardless of social status. However, few passengers cited environmental concerns as their motivation. This research paper highlights the importance of the Muafakat Johor bus service in providing accessible transportation and supporting sustainable development. By identifying user characteristics and motivations, the study contributes to a better understanding of how such initiatives can effectively address urban mobility challenges and promote sustainable living within the community.

Item Type:	Article
Uncontrolled Keywords:	Sustainable development, free bus, passenger characteristics.
Subjects:	Q Science > QC Physics
Divisions:	Faculty of Civil Engineering and Built Environment > FKAAB
Depositing User:	Mr. Mohamad Zulkhibri Rahmad
Date Deposited:	31 Aug 2025 09:50
Last Modified:	31 Aug 2025 09:51
URI:	http://eprints.uthm.edu.my/id/eprint/13177

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