Internet business strategy: case study of property developers in Malaysia

Razali, Muhammad Najib and Juanil, David Martin (2008) Internet business strategy: case study of property developers in Malaysia. In: The 14th Annual Conference of the Pacific Rim Real Estate Society, January 20 – 23, 2008, Istana Hotel, Kuala Lumpur, Malaysia.



This paper presents the results of a study which analysed property development companies in Malaysia on internet business strategy. The implementation of Internet as a synergy in business is currently one of the contemporary debatable topics in the evolution of business. This is due to the emergence of information and communication technology worldwide. As a developing country, property business in Malaysia must take up the challenge to improvise service delivery. Thus, this study attempts to examine the evolution of internet business strategy similar to a study done by Rowley, R. back in 2003. Similar methods were also used in this study with some modifications to suit the purpose of the study. Data were collected from various real estate related companies' web sites. The services and information offered in these websites are discussed and used to describe the growth of internet usage in real estate business. From the findings, most of the real estate businesses in Malaysia are still in the infancy stage of using Internet as a tool in business. However, some of these companies do have adequate information on business which would provide significant impact to the global transparency index.

Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:internet; property developers; Malaysia
Subjects:H Social Sciences > HF Commerce > HF5001-6182 Business
Divisions:Faculty of Technology Management, Business and Entrepreneurship > Department of Construction and Property Management
ID Code:1854
Deposited By:M.Iqbal Zainal A
Deposited On:04 Oct 2011 11:32
Last Modified:04 Oct 2011 11:32

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