Traditional Marketing versus Online Marketing

Yusuf Mohammad, Anwar Yusuf Ali and Harun, Amran and Albert Gisip, Imelda (2020) Traditional Marketing versus Online Marketing. In: Advance in Marketing Research. Penerbit UTHM, pp. 70-85. ISBN 789672389347

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In the current complex and competitive market, companies lose credibility and it is very easy to very difficult (Geraghty & Conway, 2016). Within the company oriented towards the rapid changes in the market such as competitors, distribution system, mass media, new technologies, customers' interests and tastes and expectations, in reality they do not gain the necessary knowledge to cope with this dynamic changes in the marketplace. To solve the problems, marketers may rely on traditional marketing which has a long history, it is a well-researched, long established, and proven method of getting product message out to the customer (Conway, 2016). This traditional marketing includes pretty much all advertising before the internet came along.

Item Type: Book Section
Uncontrolled Keywords: Industries--Malaysia--Case studies. Manufacturing industries--Malaysia
Subjects: H Social Sciences > HF Commerce > HF1040-1054 Commodities. Commercial products
Divisions: Faculty of Technology Management and Business > Department of Business Management
Depositing User: Mr. Abdul Rahim Mat Radzuan
Date Deposited: 27 Oct 2021 07:22
Last Modified: 27 Oct 2021 07:22

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