Market Research and Target Market Segmentation in City’s External and Internal Environment

Bassey, Mbiatke Anthony and Rashid, Umi Kartini and Harun, Amran (2020) Market Research and Target Market Segmentation in City’s External and Internal Environment. In: Advance in Marketing Research. Penerbit UTHM, pp. 86-100. ISBN 789672389347

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Abstract

Marketing segmentation have to be massive enough to fulfil the financial necessity of the organization and its products. Segmentation can be picked primarily based on demographics, psychographic, behavioural or geographic place. The segmentation has to be reachable by way of promotional means. Customer contentment, consumer allegiance and consumer retention are critical intermediate goals for education carriers on their ride to higher economic success in the liberalized markets. (Christopher, Payne, & Ballantyne, 2013) suggest the use of segmentation as a way to improve client satisfaction, client loyalty and consumer retention.

Item Type:	Book Section
Uncontrolled Keywords:	Industries--Malaysia--Case studies. Manufacturing industries--Malaysia
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Faculty of Technology Management and Business > Department of Business Management
Depositing User:	Mr. Abdul Rahim Mat Radzuan
Date Deposited:	27 Oct 2021 07:23
Last Modified:	27 Oct 2021 07:23
URI:	http://eprints.uthm.edu.my/id/eprint/1858

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