The effectiveness of Neuro-Linguistic Programming (NLP) on students’ motivation and attitude

Hj Md. Kamaruddin, Nafisah@Kamariah and Azman, Mohamad Lutfi Arash and Abdul Hamid, Ahmad Faqirudin (2020) The effectiveness of Neuro-Linguistic Programming (NLP) on students’ motivation and attitude. In: Application in Science and Technology. Penerbit UTHM, pp. 53-57. ISBN 978-967-2389-20-0

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Neuro-Linguistic Programming (NLP) was developed at the University of California at Santa Cruz in the 1970's by its founders and principal authors, Richard Bandler and John Grinder, a professor of linguistics (Tosey & Mathison, 2003). Richard Bandler was a mathematics and computer science students while John Grinder is a linguistics professor. NLP helps in the teaching and learning process, especially in the classroom management. NLP was first introduced in Malaysia in the 21st century and since there are many training centres such as Akademi NLP Malaysia which train Malaysian universities and polytechnic lecturers and NLP Malaysia Centre of Excellence (NLPMC) which was the first to train NLP in Malay language.

Item Type: Book Section
Uncontrolled Keywords: Science--Research; Technology--Research; Education, Higher--Research--Malaysia; Government publications--Malaysia
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business > HF5546-5548.6 Office management
T Technology > T Technology (General) > T175-178 Industrial research. Research and development
Depositing User: Mr. Abdul Rahim Mat Radzuan
Date Deposited: 01 Nov 2021 01:17
Last Modified: 01 Nov 2021 01:17

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