Analytic hierarchy process in purchasing import and local car models among first time car buyers in Malaysia

Mohamad Arisa, Nur Syazwani Aqilah and Che Him, Norziha and Rusiman, Mohd Saifullah (2021) Analytic hierarchy process in purchasing import and local car models among first time car buyers in Malaysia. In: PROCEEDINGS OF SCIEMATHIC 2020, 1–2 December 2020, Pagoh, Malaysia.

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An automotive industry in Malaysia contributed to the huge success in economic development. This study aims to investigate various factors that could affect the decision before deciding and purchasing a car as the first owner in Malaysia. The factors chosen have been considered by using Analytic Hierarchy Process (AHP). This study could categorise as useful guideline for the first time car buyer and for automotive industry in Malaysia to seize challenges and further opportunities in preparing the first class service to customers. Besides, this study purpose is to identify the demography of respondents and most priority factors that could influenced car buyer to purchase a local and import car by using AHP. A total of 85 respondents have involved in this study, 72% consist of female and 28% of them are male. Besides, 49 of them have their own car and mostly buy their first car at the range age of 20-25 years' old. Results shows that the most priority criteria preferred the first time car are performance followed by safety system, economic aspect, technology, brand, after sales service and exterior where they present highest preference in performance as that is most important factor need to be considered before purchasing a car.

Item Type: Conference or Workshop Item (Paper)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28-70 Management. Industrial Management > HD39-40.7 Capital. Capital investments
Divisions: Faculty of Applied Science and Technology > Department of Mathematics and Statistics
Depositing User: Mr. Abdul Rahim Mat Radzuan
Date Deposited: 25 Oct 2021 06:30
Last Modified: 25 Oct 2021 06:30

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