Investigating online social websites portal as marketing communication medium of Malaysia local cosmetic SMES

Jusoh, Nur Aniza Quantaniah and Hashim, Fazian and Mohd Adi, Mohd Nazir Investigating online social websites portal as marketing communication medium of Malaysia local cosmetic SMES. In: International Conference on Technology Management, Business and Entrepreneurship 2012 (ICTMBE 2012), 18-19 December 2012, Renaissance Melaka Hotel, Melaka.

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Abstract

Virtual communities are increasing in popularity and changing the way information is learned and shared by consumers. The present study investigates an increasingly popular approach to promote brands product at the internet: the use of social websites. The core purpose of this study was to determine the extent to which social websites such as facebook are being used by local cosmetics SMEs as a marketing communication media to create relationship and information-sharing with and amongst its customers and distributors. Content analysis was selected as the method for investigation for the local cosmetic SMEs with a social website account. Local cosmetics SMEs generally use the social websites as another means to exhibit their static information. There is a need for more social interaction with customers to overcome barriers to marketing their brand and products over the internet

Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:online marketing; social networking sites; facebook
Subjects:H Social Sciences > HF Commerce > HF5001-6182 Business
Divisions:Faculty of Technology Management, Business and Entrepreneurship > Department of Management and Technology
ID Code:3385
Deposited By:Ms Aryanti Ahmad
Deposited On:07 Jan 2013 14:47
Last Modified:07 Jan 2013 14:47

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