Search engine optimization techniques for Malaysian university websites a comparative analysis on Google and Bing search engine

Shahzad, Asim and Mohd Nawi, Nazri and Sutoyo, Edi and Naeem, Muhammad and Ullah, Arif and Naqeeb, Sundas and Aamir, Muhammad (2018) Search engine optimization techniques for Malaysian university websites a comparative analysis on Google and Bing search engine. International Journal on Advanced Science Engineering Information Technology, 8 (4). pp. 1262-1269. ISSN 2088-5334

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Abstract

Search Engine Optimization (SEO) plays a very vital role in the development of professional websites. There are some search engines available on the internet such as Yahoo, Ask.com, AOL.com, Baidu, and Bing. Among which Google is the most widely used search engine. Each search engine uses different SEO technique and algorithm, which not only forms the foundation of SEO but affects the position of a website in organic search results as well. As Google modify its algorithm about 500 or more times per year, the web design and internet also evolves dynamically because of changes in SEO techniques and algorithms. However, how well Malaysian universities websites are optimized for other search engines is questionable particularly the critical differences between search engine ranking techniques and algorithms. This research paper tends to answer these vital questions by proposing a comparative analysis of Bing and Google on some Malaysian universities website, analyzing their search engine optimization parameters and outcomes of using Microsoft Bing as compared to its primary competitor, Google.

Item Type:	Article
Uncontrolled Keywords:	search engine optimizations; web services; keywords analysis; search ranking algorithms; search engines
Subjects:	T Technology > TA Engineering (General). Civil engineering (General) > TA168 Systems engineering T Technology > TK Electrical engineering. Electronics Nuclear engineering > TK5101-6720 Telecommunication. Including telegraphy, telephone, radio, radar, television
Divisions:	Faculty of Computer Science and Information Technology > Department of Software Engineering
Depositing User:	UiTM Student Praktikal
Date Deposited:	07 Dec 2021 06:19
Last Modified:	07 Dec 2021 06:19
URI:	http://eprints.uthm.edu.my/id/eprint/4532

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