Online korean skincare decision support system

Wahid, Norfaradilla and Low, Zhen Ying and Kasim, Shahreen and Hafit, Hanayanti (2017) Online korean skincare decision support system. In: Selected Topics in Information Technology Series 1. Penerbit UTHM, Batu Pahat, Johor, pp. 138-149. ISBN 9789672110019

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Abstract

Despite the explosive growth of electronic commerce and the rapidly increasing number of consumers who use interactive media for pre-purchase information search and online shopping, very little is known about how consumers make purchase decisions in such settings. One desirable form of interactivity from a consumer perspective is the implementation of sophisticated tools to assist shoppers in their purchase decisions by customizing the electronic shopping environment to their individual preferences.

Item Type:	Book Section
Uncontrolled Keywords:	Information Technology; Computer Science
Subjects:	Q Science > QA Mathematics > QA75 Electronic computers. Computer science T Technology > T Technology (General) > T11.95-12.5 Industrial directories > T58.5-58.64 Information technology
Divisions:	Faculty of Computer Science and Information Technology > Department of Web Technology
Depositing User:	Mrs. Farizah Sudin
Date Deposited:	19 Jan 2022 00:51
Last Modified:	19 Jan 2022 00:51
URI:	http://eprints.uthm.edu.my/id/eprint/4677

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