Ag. Damit, Dayang Haryani Diana and Harun, Amran and Martin, David and Shamsudin, Abdul Shukor and Mohd Kassim, Abdul Wahid (2018) Non-muslim consumers attitude and repurchase behaviour towards halal food: an application of buyer behaviour model. WSEAS TRANSACTIONS on BUSINESS and ECONOMICS, 15. pp. 413-422. ISSN 2224-2899
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Halal food is widely recognised for its exceptional quality assurance and wholesomeness which attracts both Muslim and non-Muslim consumers. Previous studies have shed some light on the Muslim consumer attitude-behaviour interactions with halal products. However, studies of similar topic focusing on non-Muslim consumers as respondents are uncommon. Therefore, this study aims to examine the determinants of non-Muslim attitude and their repurchase intention on halal food product using the Buyer Behaviour Model. Data were collected through self-administered questionnaire survey involving 444 non-Muslim consumers. The structural equation analyses revealed that lifestyle, consumers past purchase experience, and religion adoption positively influenced the non-Muslim consumers’ attitude towards halal products. The findings also revealed a significant relationship between the attitude of non-Muslim consumer towards halal product and their repurchase intention of the halal product. Finally, several recommendations for future research consideration are presented in the final part of this paper.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Non-Muslim consumer; halal awareness; lifestyle, consumer’s past purchase experience; religion adoption; attitude; repurchase intention; halal product |
| Subjects: | H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products |
| Divisions: | Faculty of Technology Management and Business > Department of Business Management |
| Depositing User: | UiTM Student Praktikal |
| Date Deposited: | 09 Jan 2022 07:58 |
| Last Modified: | 09 Jan 2022 07:58 |
| URI: | http://eprints.uthm.edu.my/id/eprint/5472 |
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