The effects of innovation on Malaysian small medium enterprises' brand performance

Harun, Amran (2017) The effects of innovation on Malaysian small medium enterprises' brand performance. Journal of Management, 1 (NIL). pp. 1-14. ISSN 0149-2063

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Abstract

The study seeks to examine the effects of innovation towards enhancing brand performance in small edium enterprises (SMEs) inMalaysia. This study is set as a cross sectional and a quantitative study with sample size comprises 304 Malaysian SMEs from the food and beverage (F&B) manufacturing sector based on the list of Fedreation of Malaysian Manufacturers (FMM) directory 2012. A total of 163 completed questionnares were returned showing the response rate of 54%. Smart Partial Least Squared (PLS) version 2.0 software, a structural equation modelling technique was used to analyse data. Results of the study show that innovation positively effects brand performance in the SMEs context. These findings suggest that to hve an efficient brand management in place, films should incorporate innovation in their brand management agencies to further understand the brand managemnet practices among Malaysian SMEs and formulate government support programs towards strengthening the brand-related knowledge and skills among the SMEs.

Item Type:	Article
Uncontrolled Keywords:	Innovation; Malaysian SMEs; Brand performance
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28-70 Management. Industrial Management > HD45-45.2 Technological innovations. Automation
Divisions:	Faculty of Technology Management and Business > Department of Business Management
Depositing User:	Miss Nur Rasyidah Rosli
Date Deposited:	23 Jan 2022 02:04
Last Modified:	23 Jan 2022 02:04
URI:	http://eprints.uthm.edu.my/id/eprint/5717

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