Social media marketing amongst millennial’s in Malaysia: issues and challenges

Roza Husin, Wann Huzida and Harun, Amran (2019) Social media marketing amongst millennial’s in Malaysia: issues and challenges. Journal of Social Transformation and Regional Development, 1 (2). pp. 1-7. ISSN 26829142

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Social Media Marketing (SMM) is an internet marketing strategy with an emphasis on using social networking sites like Facebook, Twitter and Instagram to earn potential customers to visits the website. Social media marketing are very important nowadays to help people stay connected with others and gain information. Therefore it is very imperative to further understand how Millennials whom are the highest internet user respond to social media marketing. This study will review the literature pertaining to social media marketing within the millennial scope. Additionally, this study will explore the issues and challenges of social media marketing in Malaysia. The implication of the study is social media marketing consist of two newly dimensions namely entertainment and perceived trust and this dimensions are important on this study.

Item Type: Article
Uncontrolled Keywords: Social media marketing; millennials; entertainment; perceived trust; Malaysia
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products
Divisions: Faculty of Technology Management and Business > Department of Business Management
Depositing User: Miss Afiqah Faiqah Mohd Hafiz
Date Deposited: 26 Jan 2022 04:41
Last Modified: 26 Jan 2022 04:41

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