Applications of Green Technology for sustainable public bus services

Alias, Maizam and Masek, Alias (2014) Applications of Green Technology for sustainable public bus services. Management and Technology in knowledge, Service, Tourism & Hospitality . pp. 13-18.


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Reduced carbon footprints and sustainable public transportation including bus services can be achieved with the applications of suitable green technology. However, to promote the usage of green technology, the technology must not only meet public needs but the public must also appreciate the benefits of adopting green technology in the form of ICT solutions in their routines. Using a theoretical model based on the theory of Technology Acceptance Model (TAM), this study determines the needs for prompt delivery from bus operators as one of the most important modes of public transportation and to develop the appropriate technology applications that would best fulfill these needs. Twenty five bus drivers and users from the state of Malacca were surveyed on their perceptions of existing services as well as suggestions for actions to improve the services. Potential characteristics of green technology for meeting these needs were also identified which will be used for the development of the new technology. Initial findings from this research indicate that ascertaining availability of bus is an issue that can be alleviated by appropriate applications. Important attributes of the ICT solution identified included ease of payment and ease of use.

Item Type:Article
Subjects:T Technology > TD Environmental technology. Sanitary engineering > TD1-157 Environmental technology. Sanitary engineering
Divisions:Faculty of Technical and Vocational Education > Department of Professional Education
ID Code:6617
Deposited By:Normajihan Abd. Rahman
Deposited On:25 Mar 2015 16:32
Last Modified:14 Jan 2016 10:52

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