Covid-19 and its impacts on consumer decision-making process

Hashim, Norashuha and Hasim, Muhammad Asyraf and Harun, Amran (2022) Covid-19 and its impacts on consumer decision-making process. In: Advance in Marketing Research. Penerbit UTHM, UTHM, pp. 21-28. ISBN 978-967-2817-57-4


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The term "virus" derives from the Latin word for "venom" and refers to a microscopic infectious agent. On the other hand, "corona" is named by its shape to look like a crown ring – the scientists who coined the word coronavirus in 1968 reasoned that the virus they were studying under a microscope resembled a solar corona (Steinmetz, 2020). COVID-19 was introduced when it was first detected in late 2019 and used letters from CO-Rona-VI-rus D-isease (Bhargava, 2020). Corona infections were initially seen as cold in 1965 (Kahn & McIntosh, 2005), which is almost six decades ago. Corona was formerly thought to be a basic, non-fatal virus to human beings until 2002. Before the world witnessed a Severe Acute Respiratory Syndrome Coronavirus (SARS-CoV) outbreak in November 2002, it was assumed that this virus mainly infected animals. However, this was proven incorrect. Ten years after that, a new pathogenic coronavirus known as the Middle East Respiratory Syndrome Coronavirus (MERS-CoV) spread throughout the Middle East and caused a pandemic in several countries (Shereen et a., 2020).

Item Type: Book Section
Subjects: T Technology > T Technology (General)
Divisions: Faculty of Technology Management and Business > Department of Business Management
Depositing User: Mr. Abdul Rahim Mat Radzuan
Date Deposited: 14 Jun 2022 02:14
Last Modified: 14 Jun 2022 02:14

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