Impact of digital entrepreneurship in Malaysia in the era of Covid-19 pandemic

Gunaseelan, Khemaalatha and Subramaniam, Tamil Selvan and Lai, Chee Sern and Jabor, Mohd Khata and Rathakrishnan, Geetha (2022) Impact of digital entrepreneurship in Malaysia in the era of Covid-19 pandemic. International Journal of Academic Research in Business and Social Sciences. ISSN 2222-6990

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Abstract

The pandemic of COVID-19 has constrained the retail outlets of the country to stay shut. Malaysia seen the pandemic has trigger positive open door in digitalization in internet shopping and food dealing with administration. Hence, this study aims to investigate “What are the impact of digital entrepreneurship in Malaysia in the era of Covid-19 pandemic?”. Meanwhile the objective of this study is to ‘Identify the impact of digital entrepreneurship in Malaysia during Covid-19 pandemic’. This research uses qualitative methods with a descriptive analysis approach and contextual techniques. For the finding, we can conclude that there is a positive impact on digital entrepreneurship on Malaysian society during Covid-19. COVID-19 pandemic had turned conventional shopping and it needed to challenge individuals into new standards rehearses.

Item Type:	Article
Uncontrolled Keywords:	Pandemic; digital entrepreneurship; Covid-19; economy; society; impact.
Subjects:	H Social Sciences > HB Economic Theory
Depositing User:	Mr. Abdul Rahim Mat Radzuan
Date Deposited:	06 Oct 2022 03:32
Last Modified:	06 Oct 2022 03:32
URI:	http://eprints.uthm.edu.my/id/eprint/7778

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