Blue ocean strategy and innovation performance, mediated by innovation strategies

Shafiq, Muhammad Shafiq (2019) Blue ocean strategy and innovation performance, mediated by innovation strategies. Doctoral thesis, Universiti Tun Hussein Onn Malaysia.


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Innovation is one of the integral elements of competitive advantage of any organization and the country. Global innovation index has been representing, a decline in Malaysian innovation performance since 2013. Manufacturing sector supports 82% in Malaysian exports but 31% of its firms are non-innovative. In pursuit of investigating factors, which can influence innovation performance, the researcher turns to the Blue Ocean Strategy (BOS). Impact of all five constructs of BOS (Creating New Uncontested Market Space, Making Competition Irrelevant, Create and Capture New Demand, Achieving Differentiation and Cost, Breaking Value-Cost Trade off) were identified with Innovation Performance. Moreover, the mediating role of Inbound Open Innovation and Outbound Open Innovation was determined. This research is an empirical quantitative study, performed in Malaysian manufacturing organizations. One manager from each of the 550 organizations was contacted using stratified proportionate sampling of large, medium and small manufacturing organizations to collect data through online resources. Response rate was 60.18%, above the required sample size of 327. Variance-based structural equation modeling was used to perform the analysis, using SmartPLS3 and SPSS Version 25. Results represent that three BOS constructs are significant and are positively related to Innovation Performance. While Inbound Open innovation is positively related to innovation performance. Using Preacher & Hayes (2008), Inbound Open innovation, significantly and positively mediates between the three constructs of BOS and Innovation Performance. This research contributes to the body of knowledge of BOS, and Innovation, and highlights the role of Open Innovation strategies. It also contributes academically as SEM predicts the role of each construct of BOS with Innovation Performance. Moreover, the role of Open innovation strategies is examined between the BOS and Innovation.

Item Type: Thesis (Doctoral)
Subjects: H Social Sciences > HD Industries. Land use. Labor
Divisions: Faculty of Technology Management and Business > Department of Business Management
Depositing User: Mrs. Sabarina Che Mat
Date Deposited: 22 Jun 2021 07:52
Last Modified: 22 Jun 2021 07:52

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