Descriptive statistics with Box-Jenkins and marketing research for jewellery company in Malaysia

Sufahani, Suliadi and Che-Him, Norziha and Khamis, Azme and Rusiman, Mohd Saifullah and Arbin, Norazman and Chai, K. Yee and Ramli, Izzati N. and Suhaimi, Nur A. and Seow, S. Jing and Azmi, Zarith A. (2017) Descriptive statistics with Box-Jenkins and marketing research for jewellery company in Malaysia. Far East Journal of Mathematical Sciences, 101 (10). pp. 2151-2161. ISSN 09720871

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Official URL: http://dx.doi.org/10.17654/MS101102151

Abstract

We develop and demonstrate a methodology for Chinese Jewellery companies for raising their sales and promoting the quality of their products and services. A questionnaire form is used for company’s sale report, and also to identify the customer satisfaction towards the shop. The data that we got from questionnaire form was analyzed using descriptive statistics. The forecast value for daily market price of gold deviates from the actual value due to unpredictable factors such as politic and economy issues, the 916 gold has higher sales at the peak season like festival during which there is some weakness in their products and services.

Item Type:Article
Uncontrolled Keywords:Customer satisfaction; descriptive statistics; Box-Jenkins model
Subjects:Q Science > QA Mathematics > QA273 Probabilities. Mathematical statistics
Divisions:Faculty of Applied Science and Technology > Department of Mathematics and Statistic
ID Code:9538
Deposited By:Mr. Mohammad Shaifulrip Ithnin
Deposited On:13 Aug 2018 11:17
Last Modified:13 Aug 2018 11:17

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