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A social networking-based advertising to enhance customer reach target

Haider Nuar, Ahmad Najmi Amer and Mahdin, Hairulnizam and Abdullah, Noryusliza and Darman, Rozanawati and Ahmad, Masitah (2017) A social networking-based advertising to enhance customer reach target. International Journal on Advanced Science, Engineering and Information Technology, 7 (4-2). pp. 1516-1521. ISSN 20885334

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A traditional advertising is a method to deliver commercial messages to mass audiences through the newspaper, outdoor billboards, radio, and television. This method is quite expensive for the small and medium company. The new concept of advertising such as social media, website, and application provide an inexpensive way to promote businesses. The proposed idea is to create a new platform for advertising and promotional tools which is called Tagme. This system is developed based on web environment on Windows and Android. Tagme allows marketers to promote their event, business or store and give promotions including vouchers to customers. Tagme also will notify customers instantly with any events or promotions such as free voucher giveaway that will be managed by the marketers themselves. Tagme provides a form of solution for marketers to promote their business efficiently as it provides web analytics and users preferences functions. This will allow marketers to promote their business to specific and focused customers.

Item Type: Article
Uncontrolled Keywords: Social network; android apps; online marketing
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Computer Science and Information Technology > Department of Web Technology
Depositing User: Mr. Mohammad Shaifulrip Ithnin
Date Deposited: 31 Mar 2019 07:37
Last Modified: 31 Mar 2019 07:37
URI: http://eprints.uthm.edu.my/id/eprint/10897
Statistic Details: View Download Statistic

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