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The impact of search engine optimization on the visibility of research paper and citations

Shahzad, Asim and Mohd Nawi, Nazri and Abd Hamid, Norhamreeza and Khan, Sundas Naqeeb and Aamir, Muhammad and Ullah, Arif and Abdullah, Salfarina (2017) The impact of search engine optimization on the visibility of research paper and citations. International Journal on Informatics Visualization, 1 (4-2). pp. 195-198. ISSN 25499904

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Abstract

The initial criteria for evaluating a researcher's output is the number of papers published. Furthermore, for the measurement of author's research quality, the number of citations is significant. Typically, citations are directly linked with the visibility of a research paper. Many researches had shown that the visibility of a research paper can be improved further by using the search engine optimization techniques. In addition, some research already proved that the visibility of an article could improve the citation results. In this article, we analysed the impact of search engine optimization techniques that can improve the visibility of a research paper. Furthermore, this paper also proposing some strategies that can help and making the research publication visible to a large number of users.

Item Type: Article
Uncontrolled Keywords: H-index; research impact; search engine optimization; citations; research marketing; research visibility
Subjects: T Technology > T58.6-58.62 Management information systems
Divisions: Faculty of Computer Science and Information Technology > Department of Software Engineering
Depositing User: Mr. Mohammad Shaifulrip Ithnin
Date Deposited: 30 Apr 2019 01:05
Last Modified: 30 Apr 2019 01:05
URI: http://eprints.uthm.edu.my/id/eprint/10948
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