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Identifying future drivers of m-commerce

Moussa Kaya, Khalil Abakar and Abdullah, Nor Hazana (2017) Identifying future drivers of m-commerce. In: Foresight Studies in Malaysia. Series 1 . Penerbit UTHM, pp. 44-49. ISBN 9789670764856

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Abstract

M-Commerce, or mobile commerce, is the buying and selling of goods and services through wireless handheld devices such as cell phones and personal digital assistants (PDAs). Through the use of m-commerce technology business can be conducted electronically from anywhere at any time. Following the e-commerce era, mobile commerce is thought to be the next big trend in technological evolution due to the changing needs of consumers (Barnes, 2002). In addition, m-commerce can help companies sending messages and introduce to their products and service to their customers (Lee & Mills, 2010). M-commerce transaction can be grouped into five types, which are e-commerce over wireless access network, location based service, ticketing applications, retail shopping and banking. These applications have been made possible through various developments in mobile telephone technology such as GPRS, WAP and the 3G standard (Goi & Ng, 2011).

Item Type: Book Section
Subjects: H Social Sciences > HF Commerce > HF1-293 Commerce
Divisions: Faculty of Technology Management and Business > Department of Technology Management
Depositing User: Mr. Mohammad Shaifulrip Ithnin
Date Deposited: 23 Jun 2019 06:59
Last Modified: 23 Jun 2019 06:59
URI: http://eprints.uthm.edu.my/id/eprint/11212
Statistic Details: View Download Statistic

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