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Adoption of social media marketing in SMEs

Rashid, Umi Kartini and Ali, Maimunah and Harun, Amran and Ahmad, Abd Razak (2017) Adoption of social media marketing in SMEs. In: Advanced in Marketing Research. Series 1 . Penerbit UTHM, pp. 37-48. ISBN 9789672110736

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Recently, Malaysia is undergoing economic down turn due to decreasing value in currency rates (Othman et al, 2017). This situation has directly gives impact on daily activities where society have to work extra, especially among low household income people, in order to gain money to fulfil their needs and wants as price for goods and services has also increase tremendously, such as cooking oil, car petrol and so on so forth (Othman et al, 2017). The government on the other hand, has also implemented goods and services tax (GST) for each products and services in order to help improve the economic situation; however, indirectly, it increases more on the total price of goods and services sold (Othman et al, 2017). In order to cater this burden on consumer, the government has then implemented Minimum Wage Law 2016 whereby an employer must hire employee with a minimum wage of RM 1,000 as their basic salary per month (National Human Resource Centre, 2017). These initiatives by the government intended to help improve citizens’ and country’s economic situation. However, there are some of business companies such as small and medium enterprises (SMEs) undergo difficulties in order to maintain their business performance.

Item Type: Book Section
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business
Divisions: Faculty of Technology Management and Business > Department of Business Management
Depositing User: Mr. Mohammad Shaifulrip Ithnin
Date Deposited: 23 Jun 2019 07:00
Last Modified: 23 Jun 2019 07:00
URI: http://eprints.uthm.edu.my/id/eprint/11251
Statistic Details: View Download Statistic

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