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Consumer attitude and behavior towards online games

Kepal Nasir, Noreina and Ahmed Al-Azam, Sharaf and Harun, Amran and Abu Seman, Noor Aslinda (2017) Consumer attitude and behavior towards online games. In: Advanced in Marketing Research. Series 1 . Penerbit UTHM, pp. 58-64. ISBN 9789672110736

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Online games have becoming popular as a commercial exchange application on the Internet. According to the report call Online Game Market prediction, earning from online games on both consoles and PC is estimated to reach $35 billion by 2018, up from $21 billion in 2012 (DFC, 2013). Excessively playing games online nowadays makes games planners carefully analyze player behavior as this would guarantee that players pay a visit to their site frequently and would have the intention to purchase different items (Drachen et al., 2013). Consolidate new technologies with specific online games have been given altitude to new opportunities for interaction between trademark and customer, becoming a practice used increasingly worldwide (Gao et al., 2011). Advertising in video games is a form of label amusement that a company transport interactive brand message to its followers (Wise et al., 2008). Advertising of this type can collect data about eventuality customers and have an increased ability to effectiveness consumer behavior (Lu, 2010).

Item Type: Book Section
Subjects: H Social Sciences > HC Economic History and Conditions
Divisions: Faculty of Technology Management and Business > Department of Business Management
Depositing User: Mr. Mohammad Shaifulrip Ithnin
Date Deposited: 23 Jun 2019 07:01
Last Modified: 23 Jun 2019 07:01
URI: http://eprints.uthm.edu.my/id/eprint/11259
Statistic Details: View Download Statistic

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