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A review of consumer behavior towards halal studies in Malaysia

Ag. Damit, Dayang Haryani Diana and Harun, Amran and Juanil, David Martin (2017) A review of consumer behavior towards halal studies in Malaysia. In: Advanced in Marketing Research. Series 1 . Penerbit UTHM, pp. 97-104. ISBN 9789672110736

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Halal business has emerged as lucrative business in the global market. Realizing the large potential of the Halal business globally, the Malaysia government has placed an immense emphasis on the importance of Halal products and services by engaging with various initiatives involving the nation with national and international Halal market (Razak et al. 2016). In the literature, Halal studies have attracted much attention by the researcher that covers extensive areas of consideration. Hence, this paper is written to discuss on the previous literature work focusing on Halal paradigm in Malaysia context. Halal is a universal term that applies to all aspects of the Muslim life ranging from the matter of personal care products, foods and food contact material and also encompasses the entire value chain of commercial activities (Razak et al. 2016). In Islam, food and drinks must be halal, income must be generated from halal sources, and one must only deal in the halal trade system (Mohayidin and Kamarulzaman, 2014). Although it is a strict obligation for the Muslim on consuming Halal in their life, in the perspective of non-Muslim choosing Halal as valuable options (Yuhanis and Nyen, 2012) as today Malaysians enjoy and are grateful for the enormous choice of foods and drinks Ali et al. (2014). Furthermore, it has also been proven that non-Muslim consumers do respond positively to foods that certified as Halal (Siti Hasnah et al., 2009).

Item Type: Book Section
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business
Divisions: Faculty of Technology Management and Business > Department of Business Management
Depositing User: Mr. Mohammad Shaifulrip Ithnin
Date Deposited: 23 Jun 2019 07:01
Last Modified: 23 Jun 2019 07:01
URI: http://eprints.uthm.edu.my/id/eprint/11262
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