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Comparative study of product quality perception between Malaysian and non-Malaysian electrical appliance among tertiary students

Chan, Shiau Wei and Ahmad, M. F. and Ismail, Fadillah and Ngadiman, Yunos and Zaman, Izzuddin and Omar, Siti Sarah and Tay, Kian Yuen (2018) Comparative study of product quality perception between Malaysian and non-Malaysian electrical appliance among tertiary students. International Journal of Supply Chain Management, 7 (3). pp. 87-93. ISSN 20507399

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Abstract

The high quality of a product is much demanded by consumers today. However, it is difficult to understand the perceptions of consumers towards product quality. Thus, this study intends to identify the relationships between brand and nine product quality dimensions as well as to compare the difference in quality perception between Malaysian and Non-Malaysian electrical appliances amongst Universiti Tun Hussein Onn Malaysia students. This is a quantitative study. Nine research hypotheses were examined while considering the nine dimensions of product quality (performance, features, conformance, durability, reliability, serviceability, aesthetics, perceived quality, and environmentally friendly) which were believed to affect the consumers' perceptions of product quality. In this study, the respondents were students from the Faculty of Technology Management and Business, Universiti Tun Hussein Onn Malaysia. The data were analysed by using SPSS software. The result reveals that only two quality dimensions, i.e. feature and serviceability were significantly correlated with the brand. Besides that, four quality dimensions, i.e. performance, features, aesthetics, and perceived quality had a significant difference in quality perceptions between Malaysian and Non-Malaysian electrical appliances. The result of this study will help to provide guidance and information for future research in the field of electronics.

Item Type: Article
Uncontrolled Keywords: Comparative study; product quality perception; electrical appliance; tertiary students
Subjects: T Technology > TS Manufactures > TS155-194 Production management. Operations management
Divisions: Faculty of Technology Management and Business > Department of Production and Operation Management
Depositing User: Mr. Mohammad Shaifulrip Ithnin
Date Deposited: 23 Jun 2019 07:01
Last Modified: 23 Jun 2019 07:01
URI: http://eprints.uthm.edu.my/id/eprint/11297
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