UTHM Institutional Repository

Innovation commercialization: definition, process and relationship to new product development (NPD)

Abd Hamid, Norhadilah and Atan, Siti Anisah (2018) Innovation commercialization: definition, process and relationship to new product development (NPD). In: Transformation of Manufacturing Technology and Management: A Collection of Reading. Series 1 . Penerbit UTHM. ISBN 9789672110965

Full text not available from this repository.

Abstract

Throughout the years, there have been changes in the economy. The world has witnessed the decreased in the competitiveness of pioneer industries. In order for companies to survive in this new era of a very highly competitive world, companies need to be able to come up with new innovative products in order to gain competitive advantage. Companies must be able to develop innovative products that appeal to customers’ demand. In today’s market-based economy era, countries have taken the effort to increase their economic value by diffusing their scientific knowledge to a much wider sphere of industrial activities through technology transfer and commercialization. In the field of innovation management, the diffusion of scientific knowledge from universities is not a new trend. It has been growing trend since the 1990s. This strategy becomes more prominent nowadays, due to demand forces from instant customers and market requirements for new innovative products.

Item Type: Book Section
Subjects: T Technology > TS Manufactures > TS155-194 Production management. Operations management
Divisions: Faculty of Technology Management and Business > Department of Production and Operation Management
Depositing User: Mr. Mohammad Shaifulrip Ithnin
Date Deposited: 29 Aug 2019 03:41
Last Modified: 29 Aug 2019 03:41
URI: http://eprints.uthm.edu.my/id/eprint/11464
Statistic Details: View Download Statistic

Actions (login required)

View Item View Item