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Industrialized building system (IBS) in Malaysia: a survey on marketing and promotion

Suratkon, Azeanita (2007) Industrialized building system (IBS) in Malaysia: a survey on marketing and promotion. In: Persidangan Kebangsaan AWAM '07, 29-31 Mei 2007, Langkawi, Kedah.


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Since 1998, Construction Industry Development Board (CIDB) has been actively promoting the use of Industrialised Building System (IBS) in the local construction industry. Seven years into this programme, it is timely to perform this study which was undertaken to identify the success of marketing and promotion of IBS in Malaysia that has been carried out amongst construction industry players. Using questionnaire survey distributed to consultants (architect, quantity surveyor, civil and structure engineer), contractors, developers and manufacturers, this study revealed that the level of knowledge on IBS is still low amongst respondents. This phenomenon resulted from low participation in IBS promotion activity such as road show, seminar/conference and competition organized by CIDB and lack of ownership of IBS publications produced by CIDB. The preference of promotion and marketing of IBS in Malaysia was surveyed in term of type of activity and publication, frequency, medium and location of promotional activity in order to suggest better strategies on marketing and promotion of IBS in Malaysia based on preferences of local construction industry players in the future.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: construction industry development board (CIDB); industrialised building system (IBS); marketing; promotion
Subjects: T Technology > TH Building construction > TH1000-1727 Systems of building construction
Divisions: Faculty of Civil and Environmental Engineering > Department of Construction Engineering and Architecture
Depositing User: Normajihan Abd. Rahman
Date Deposited: 04 Oct 2011 08:00
Last Modified: 04 Oct 2011 08:00
URI: http://eprints.uthm.edu.my/id/eprint/1914
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