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Image and student's loyalty towards technical and vocational education and training

Awang, Abd Hair and Md. Sail, Rahim and Alavi, Khadijah and Ismail, Ismi Arif (2011) Image and student's loyalty towards technical and vocational education and training. Journal of Technical Education and Training, 3 (1). pp. 1-16. ISSN 1985-9732

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Many stakeholders have a poor perception towards career in technical and vocational field which needs to be improved in line with the national industrial development plan. The purpose of this study was to analyze the perceptions of secondary school students and apprentices of private institutes on the image of and their loyalty towards technical education and vocational training. The sample for this study was 356 form four secondary school students and 102 apprentices’ from private training centres. Survey questionnaires were used to collect data for this study and correlation and regression analysis were used to analyse the data. The results indicate that school students and apprentices did not agree with the statement that technical students and vocational trainees had low academic interest, tend to be juvenile delinquents, problematic and have low interest in furthering their study to tertiary level. Apprentices have a better perception of the image of technical education and vocational training compared to secondary school students. Furthermore, secondary school students demonstrated low interest in continuing education and work in technical and vocational compared to apprentices. Recognition of qualification, work ethics, social values and applicability of course content are major predictors of students’ loyalty towards technical education and vocational training field. Therefore, promoting and recognizing technical and vocational education and training (TVET) qualification, nurturing high-quality, knowledgeable and innovative skilled workforce with strong work ethics and good social values should be projected frequently especially through the electronic media.

Item Type: Article
Uncontrolled Keywords: image of technical and vocational education; loyalty; student and apprentices
Subjects: L Education > LC Special aspects of education
Depositing User: Nurhafiza Hamzah
Date Deposited: 26 Jan 2012 01:15
Last Modified: 26 Jan 2012 01:15
URI: http://eprints.uthm.edu.my/id/eprint/2080
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