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A study on business and technology strategy in achieving business objectives.

Ahmad, Abd. Rahman and Shamsudin, Alina and Ali, Maimunah and Md Nor, Harris and Ramin, Ahmad Kaseri (2008) A study on business and technology strategy in achieving business objectives. In: Asia Pacific Conference on Management of Technology and Technology Entrepreneurship, 29 - 30 October 2008, Melaka.


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In today’s fast-paced and rapidly changing business environment, companies has deeply modified their strategies to integrate technology into the business planning process. Technologies are now everywhere in the firm’s value chain. Thus, it is necessary for firms to adapt their strategic process as technology is pervasively important as part of business function. This implies the need to study a technology strategy that link technology with business objective. In this paper, the researchers will review a structured approach to business and technology strategy. The process includes study a framework that serve as a guidance to organizations enabling them to analyse the technology needs for a business. Therefore, managers must be aware of the strategic importance of technology in delivering value and competitive advantage to their companies. Among the awareness are deciding which technologies support the strategic objectives, identifying companies strengths and weaknesses, establishing technology priorities, and finally deciding strategic actions.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: technology; business Strategy
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business
Divisions: Faculty of Technology Management and Business > Department of Technology Management
Depositing User: Mrs Hasliza Hamdan
Date Deposited: 03 Feb 2012 03:07
Last Modified: 03 Feb 2012 03:07
URI: http://eprints.uthm.edu.my/id/eprint/2321
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