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Barriers to translate strategy into action: balanced scorecard approach

Ahmad, Abd. Rahman and Rajuddin, Muhammad Rashid Barriers to translate strategy into action: balanced scorecard approach. In: International Conference on Technology management 2006 (ICTM 2006), 4-5 December 2006, Putrajaya.


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The barriers in implementing the strategy formulation are critical in today’s fast-paced and rapidly changing business environment. At this stage, no matter how effectively an organization has planned its strategies, it can not be succeed if the strategies are not able to identify the barriers that will affect the organization performance. Kaplan and Norton (2000) have identified four (4) barriers in implementing effective strategy that are (1) vision barrier, (2) people barrier, (3) management barrier, and (4) resource barrier. In this paper, the researcher would like to stress on how the vision barrier affects the organization to translate its strategy into action. Meanwhile, the Balanced Scorecard is a management system that enables organizations to clarify organization vision and strategy, thus translate them into action. It provides feedback from both internal business processes and external outcomes in order to have continuous improvement on the strategic performance and results. When it is fully deployed, the Balanced Scorecard transforms strategic planning from an academic exercise into the nerve center of an enterprise. The respondents were includes three (3) College University in the Southern Region (Kolej Universiti Teknologi Tun Hussein Onn (KUiTTHO), Kolej Universiti Teknikal Kebangsaan Malaysia (KUSTEM) and Kolej Universiti Islam Malaysia (KUIM)). The Questionnaires has been distributed to only Deputy Registrar and Assistant Registrar in order to obtain primer data and SPSS (Statistical Package for Social Science) version 13 was used to analyze the data.

Item Type: Conference or Workshop Item (Paper)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > HD58.7-58.95 Organizational behavior, change and effectiveness. Corporate culture
Divisions: Faculty of Technology Management and Business > Department of Technology Management
Depositing User: Normajihan Abd. Rahman
Date Deposited: 08 Nov 2012 03:58
Last Modified: 08 Nov 2012 03:58
URI: http://eprints.uthm.edu.my/id/eprint/2765
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