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Malaysia commercial flight passengers’ safety (NEWS)

Mohd Asrah, Norhaidah and Djauhari, Maman Abdurachman (2012) Malaysia commercial flight passengers’ safety (NEWS). In: International Conference on Statistics in Science, Business and Engineering 2012 (ICSSBE 2012), 10-12 September 2012, Langkawi, Malaysia.


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This paper deals with the application of a new method of survey on public opinion, developed by the second author and called People NEWS (Needs, Expectations, Wants and Satisfaction), to have a better understanding about the customers' NEWS on air travel safety and process in Malaysia. This paper will concentrate on the important aspect of safety for check-in and check-out procedure in the air travel process in Malaysia. The analysis of quality function deployment (QFD) will apply to understand the customers' safety requirements and failure mode and effect analysis (FMEA) to identify potential failures.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: customer satisfaction; NEWS; quality function deployment; failure mode effect analysis
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business
Divisions: Faculty of Applied Science and Technology > Department of Science and Mathematics
Depositing User: Normajihan Abd. Rahman
Date Deposited: 26 Feb 2013 02:29
Last Modified: 21 Jan 2015 08:20
URI: http://eprints.uthm.edu.my/id/eprint/3288
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