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The exploring individual resources factors toward entrepreneurial opportunity exploitation in rural entrepreneurship

Ahmad, Abd Razak and Mohd Osman, Mohd Hassan and Ismail, Kamariah and Wan Yusoff, Wan Fauziah The exploring individual resources factors toward entrepreneurial opportunity exploitation in rural entrepreneurship. In: International Conference on Technology Management, Business and Entrepreneurship 2012 (ICTMBE 2012), 18-19 December 2012, Renaissance Melaka Hotel, Melaka.


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Rural entrepreneurship is recognized as an important component contributing to the local economic development of a country. In fact, it has been accepted as a force of economic growth and rural development, particularly in developing countries. Governments, institutions and individuals seem to agree on the urgent need to cultivate rural entrepreneurs in order to promote rural entrepreneurship as a creator of jobs and instruments to improve the well-being of rural areas. Limited research being done in entrepreneurial process particularly in exploitation entrepreneurial opportunity phase becomes the ultimate motivation how the rural entrepreneurs act and contribute in rural entrepreneurship field. The objective of this paper is to explore the interaction between individual level resources factors when rural entrepreneurs being engaged with entrepreneurial opportunity exploitation. The individuals resource factors will be discussed as explanatory variables when rural entrepreneurs engaged in exploit entrepreneurial opportunity. Besides that entrepreneurial opportunity or discovery or recognition will be moderated in the entrepreneurial opportunity exploitation phase.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: rural entrepreneurship; entrepreneurial opportunity exploitation; individual resources factors
Subjects: H Social Sciences > HB Economic Theory
Divisions: Faculty of Technology Management and Business > Department of Technology Management
Depositing User: Ms Aryanti Ahmad
Date Deposited: 07 Jan 2013 08:05
Last Modified: 07 Jan 2013 08:05
URI: http://eprints.uthm.edu.my/id/eprint/3399
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