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Using balanced scorecard to measure and align corporate social responsibility for competitive advantage

Ahmad, Abd. Rahman and Abdul Hamid, Nor Aziati and Yusoff, Noor Haslina and Ramlan, Rohaizan (2007) Using balanced scorecard to measure and align corporate social responsibility for competitive advantage. In: 6th International Conference on Corporate Social Responsibilities, 11-14 June 2007, Universiti Teknologi MARA, Shah Alam.


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Balanced Scorecard (BSC) translates an organization s mission and strategy into a comprehensive set of performance measures and provides the framework for strategic measurement and management. BSC is currently being used worldwide as a tool for implementing enterprise strategy. Meanwhile, Corporate Social Responsibility (CSR) can become a potent tool for the company to realize enhanced reputation and brad value, increased operational efficiency, improved sales and customer loyalty as well as the ability to attract and retains quality workforce. This researcher tried to demonstrate the relationship between BSC as a tool for managing and communicating CSR For the purpose of that, the researcher using four (4) main perspectives in BSC which is financial perspective, internal business process perspective, learning and growth perspective and customer perspective. BSC can be used to align and measure CSR to create competitive advantage by helping organizations strategically manage the alignment of cause and effect relationships of external market forces and impacts with internal CSR drivers, values and behaviors. BSC provides many benefits to an organization such as it creates accountability for the goals and objectives in an organization, it connects strategy to performance, it provides a way of identifying whether or not progress is being made and gives the organization opportunity to adjust as necessary, it helps people in the organization understand cause-and-effect relationships of things they do.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: balanced scorecard, social responsibility
Subjects: H Social Sciences > HD Industries. Land use. Labor
Divisions: Faculty of Technology Management and Business > Department of Technology Management
Depositing User: Normajihan Abd. Rahman
Date Deposited: 25 May 2010 02:36
Last Modified: 21 Jan 2015 07:49
URI: http://eprints.uthm.edu.my/id/eprint/342
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