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Mixing qualitative and quantitative approaches in the commitment research

Wahab, Eta and Shamsuddin, Alina and Abdullah, Nor Hazana and Ramlan, Rohaizan (2012) Mixing qualitative and quantitative approaches in the commitment research. In: International Conference of Technology Management, Business and Entrepreneurship 2012 (ICTMBE2012), 18-19 December 2012, Renaissance Hotel, Melaka, Malaysia.

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Abstract

It is crucial for any researcher who involve in the research area related to commitment to choose an appropriate method of study. This is due to the nature of the commitment area that necessitate for the richness of data as well as the sensitivity concern of such area. Thus, a mixed method approach is proposed in conducting research in commitment area. This article concludes with recommendations for future research especially in commitment to reinforce the mixed method approach in this area.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: mixed method approach; methodological approach and commitment
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Technology Management and Business > Department of Technology Management
Depositing User: Normajihan Abd. Rahman
Date Deposited: 20 Mar 2013 02:54
Last Modified: 21 Jan 2015 07:54
URI: http://eprints.uthm.edu.my/id/eprint/3436
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