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Environmental protection through small businesses: an analysis of the role of stakeholders in green operations

Raja Mohd Rasi, Raja Zuraidah and Abdekhodaee, Amir and Nagarajah, Romesh (2012) Environmental protection through small businesses: an analysis of the role of stakeholders in green operations. Advanced Materials Research, 356. ISSN 1022-6680


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In this paper we investigate key causal linkages in proactive environmental practices based on an empirical study of 232 Malaysian Small and Medium Enterprises (SMEs). We propose a conceptual framework and test this framework using Structural Equation Modelling (SEM). The key focus of this study is to explore SMEs' environmental initiatives and the impact of stakeholders' involvement in determining SMEs' environmental strategies. The study examines the relationship between stakeholders' involvement (customers, suppliers, government, top managers and employees) and proactive environmental practices (internal management systems, process based changes, product-based changes). The results support the notion that SMEs have moved to develop an increasingly proactive environmental orientation. Although our survey strongly suggests that each stakeholder has a different role and impacts differently on SMEs' sustainability practices, vertical partners play the most critical roles in supporting environmental practices based on product and process-based changes.

Item Type: Article
Uncontrolled Keywords: environmental management; SMEs; stakeholder theory; product and process-based changes
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Technology Management and Business > Department of Technology Management
Depositing User: Normajihan Abd. Rahman
Date Deposited: 28 Aug 2013 07:43
Last Modified: 28 Aug 2013 07:43
URI: http://eprints.uthm.edu.my/id/eprint/4110
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