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Determinants of tenants' satisfaction: a case study in XXX Parade, Muar

Kepal@Nasir, Noreina and Mohd Jusoh, Nur Aniza Quantaniah and Ramin, Ahmad Kaseri and Neo, Siok Yee (2013) Determinants of tenants' satisfaction: a case study in XXX Parade, Muar. In: 2nd International Conference on Technology Management, Business and Entrepreneurship 2013 (ICTMBE 2013) , 4-5 December 2013, Melaka, Malaysia .

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In the competitive real estate industry, optimizing service delivery, tenant satisfaction and retention is critical in ensuring property returns. High tenant satisfaction can be leveraged to enhance retention and occupancy rates. With such, this paper gives the insights on determinants that lead to satisfaction from tenants' viewpoint. This author has selected a shopping centre in Johore and has made use of a survey distributed to 66 permanent tenants in eliciting results. The data was collected in 2011 and results show that the most decisive factor, ambiance would lead to satisfaction, followed by service quality, facilities, tenant mix and rental rate. The author recommends further research conducted at prominent shopping centres in Klang Valley where variations across tenant profiles are high.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: retail management; tenant satisfaction; retailers
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD2321-4731 Industry
Divisions: Faculty of Technology Management and Business > Department of Technology Management
Depositing User: Normajihan Abd. Rahman
Date Deposited: 09 Jun 2014 07:52
Last Modified: 21 Jan 2015 07:19
URI: http://eprints.uthm.edu.my/id/eprint/5085
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