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Selecting halal food : a comparative study of the Muslim and non Muslim Malaysian student consumer

Jusoh, Nur Aniza Quantaniah and Kepal @ Nasir, Noreina and Nurul Syakinah, Nurul Syakinah (2013) Selecting halal food : a comparative study of the Muslim and non Muslim Malaysian student consumer. In: 2nd International Conference on Technology Management , Business and Entrepreneurship, 4-5 December 2013, Melaka, Malaysia .

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There is an enormous and rapidly growing global market for Halal products. Halal is no longer a mere religious obligation or observance, but is considered as the standard of choice for Muslims as well as non-Muslims worldwide. Whilst Muslims can only consume products that meet strict religious requirements, the Halal concept has not been a major element among non-Muslim consumers. Very little is known about halal components and other determinants that has an impact on the selection of the Muslim and non Muslim consumers to choose halal food. By identifying consumers' thoughts and behaviors on the halal issue, marketers can begin to understand how they choose specific products and brands. Thus, this study aims to investigate the factors influencing the intention to select halal food amongst the Malaysian student consumers. A survey was conducted in a public university in a Southern State in Malaysia. The data were collected using a self-administrated structured questionnaire from 220 student respondents using a convenience sampling method. Only 175 responses were deemed suitable for further analysis, yielding a response rate of 79 per cent. Descriptive statistic and inferential statistic was used to identify the differences of factors influencing the selection of halal food amongst the Muslim and non Muslim student consumers.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: halal food; Muslim consumer; non-Muslim consumer
Subjects: T Technology > TP Chemical technology > TP368-456 Food processing and manufacture
Divisions: Faculty of Technology Management and Business > Department of Technology Management
Depositing User: Normajihan Abd. Rahman
Date Deposited: 27 May 2014 08:43
Last Modified: 21 Jan 2015 07:19
URI: http://eprints.uthm.edu.my/id/eprint/5134
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