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The housing environment preference among housing consumers in Johor Bahru

Said, Nur Syuhadah and Martin , David Juanil (2013) The housing environment preference among housing consumers in Johor Bahru. In: Management, Business and Entrepreneurship 2013 (ICTMBE 2013) , 4-5 December 2013, Melaka, Malaysia .

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A house is no longer a basic shelter. It is now described as a status symbol and becomes an asset to the owner since it provides security, privacy, neighbourhood and social relations, status, community facilities and services, access to jobs and control over the environment. These additional features have changed housing consumers' expectations which in turn have pressured developers to address urgently to ensure that housing needs of all Malaysian could be met.Therefore in such situations, this study offers developers to understand market needs of how Malaysian housing consumers especially in Johor Bahru differ in preference of house. There are two objectives for this research. The first objective is to identify the housing environment preference among housing consumers which will be a qualitative exploration of a housing environment by collecting variables from previous researchers at secondary sources. Themes from this qualitative data will then be developed into an instrument so that the preference on housing environment by housing consumers can be identified. The second objective is to measure the preference on housing environment quality by housing consumers using the analytic hierarchy process (AHP) collected using a quantitative approach. Questionnaires will be distributed to a sample of housing consumers in Johor Bahru.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: housing environment; housing consumers; analytic hierarchy process (AHP)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD101-1396 Land use
Divisions: Faculty of Technology Management and Business > Department of Real Estate Management
Depositing User: Normajihan Abd. Rahman
Date Deposited: 27 May 2014 08:23
Last Modified: 21 Jan 2015 07:21
URI: http://eprints.uthm.edu.my/id/eprint/5165
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