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A review on the functionality of medical tourism websites

Wong, Lai Yoong and Sulaiman, Noralfishah and David, Baldry (2013) A review on the functionality of medical tourism websites. In: 1st FPTP Postgraduate Seminar 2013 , 23 December 2013, Fakulti Pengurusan Teknologi dan Perniagaan, UTHM .

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The current interest in Health Tourism (HT) trend to focus on foreign patients or individuals travelling internationally for medical reasons or to enhance their state of well-being, typically paid out-of pocket. Specifically, Joint Commission International (JCI) and British Standards Institute (BSI) accreditation health care organisation in Brazil, Costa Rica, Hungary, India, Malaysia, Singapore, Thailand and Mexico started to perform high quality and safety health care worldwide in order to achieve a higher standard of patient care. In 2013, Malaysia was recognised as top five destination in the world for health tourism and Prince Court Medical Centre (PCMC) in Kuala Lumpur was selected as the top accredited hospital which provides medical tourists with outstanding care beyond standard clinical protocols. Reports estimated that Malaysia is welcoming 583,000 medical tourists and generated more than RM 600 million revenue by the end of 2012. Definitely, these positive statistics indicate a very promising and a bright future for Malaysia Medical Tourism Industry (MTI). Despite there is an increasing number of Medical Websites (MTwebs) used to introduce and promote health services to prospective patients, question still concern about the quality of MTwebs to deliver valuable health information resource in medical sector. Hence, a holistic Internet Marketing Strategy Framework (IMSF) is needed for Medical Tourism Programme in Malaysia (MTP). Therefore, this paper aims to discuss literature reviews on characteristic and functionality of MTwebs.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: medical tourism; promotion; internet strategy; international patient tourists
Subjects: R Medicine > RA Public aspects of medicine > RA0421 Public health. Hygiene. Preventive Medicine
Divisions: Faculty of Technology Management and Business > Department of Real Estate Management
Depositing User: Normajihan Abd. Rahman
Date Deposited: 27 May 2014 04:22
Last Modified: 21 Jan 2015 07:35
URI: http://eprints.uthm.edu.my/id/eprint/5434
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