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Motivations and promotional opportunity of academic citizens towards open innovation

Tan, Shen Kian and Wan Yusoff, Wan Fauziah (2013) Motivations and promotional opportunity of academic citizens towards open innovation. In: 1st FPTP Postgraduate Seminar 2013, 23 December 2013, Fakulti Pengurusan Teknologi dan Perniagaan, UTHM .


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Education that plays as bedrock of knowledge and innovation has been given high attention in fostering world class innovative human capital. Quality of human capital, intellectual capacity and skills among Malaysian will be polished up by structured programs and strategically crafted plans of actions offer by educations. However, without a group of motivated academician in supporting and running the programs, the overall prospects will still end up with ineffective upshots. Therefore, this study aims to explore Factors that will motivate academic citizens to participate in Open Innovation activities. In doing so, this study will be relied on three sources of data including data obtain from literature review, formal interviews, and structure questionnaires. It is hoped that findings that will be drawn from this study can contribute to the development of a model of key motivation factors for academic citizens to participate in Open Innovation.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: motivation; promotional opportunity; higher education; academic citizens; open innovation
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > HD58.7-58.95 Organizational behavior, change and effectiveness. Corporate culture
Divisions: Faculty of Technology Management and Business > Department of Technology Management
Depositing User: Normajihan Abd. Rahman
Date Deposited: 02 Sep 2014 07:43
Last Modified: 02 Sep 2014 07:43
URI: http://eprints.uthm.edu.my/id/eprint/5769
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