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Understanding of halal cosmetics products: TPB Model

Abd Aziz, Noreen Noor and Wahab, Eta (2013) Understanding of halal cosmetics products: TPB Model. In: 1st FPTP Postgraduate Seminar 2013, 23 December 2013, Fakulti Pengurusan Teknologi dan Perniagaan, UTHM .


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The purpose of this paper is to propose a new conceptual framework for halal cosmetics products. This paper identifies the antecedent factors that influence the intention to purchase halal cosmetics products among consumers. Knowledge, purity and safety have also been found to influence the customers to buy halal cosmetics products. The findings indicate that there is relationship between independent variables (attitude, subjective norm, perceived behavioral control, knowledge, purity and safety) and dependent variable i.e, intention. Purity has been identified as the main factor that influences the intention to purchase halal cosmetics products.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: halal; cosmetic products; TPB Model; consumer behavior
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD9000-9999 Special industries and trades > HD9665-9675 Pharmaceutical industry
Divisions: Faculty of Technology Management and Business > Department of Technology Management
Depositing User: Normajihan Abd. Rahman
Date Deposited: 01 Sep 2014 06:22
Last Modified: 01 Sep 2014 06:22
URI: http://eprints.uthm.edu.my/id/eprint/5797
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