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Investigation on influence of organizational innovation and export market performance: evidence from a developing nation

Mostafa, Mousa Rahil and Ng , Kim Soon (2013) Investigation on influence of organizational innovation and export market performance: evidence from a developing nation. In: 1st FPTP Postgraduate Seminar 2013, 23 December 2013, Fakulti Pengurusan Teknologi dan Perniagaan, UTHM .

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Abstract

Organizational innovation is seen as an important facet for strategic renewal and growth of an organization. Numerous research works on organizational innovation have been inconclusive, inconsistent, and characterized by low levels of explanation. This paper examined the relationship between organizational innovation and export market performance. The hypothesized relationships were empirically tested by distributing and collecting the 300 self-administrated survey questionnaires to manufacturers exporting to the Arab market selected from the 2011 Federation of Malaysian Manufacturers (FMM) directory. Self-administered survey was conducted with managers of Malaysian manufacturing companies exporting to Arab countries to obtain their insights of topic. Their experience and knowledge towards marketing strategies and orientation that influences the export market performance have been gained for further research purposes. The square multiple correlations between the exogenous constructs and endogenous construct was found to be 72%. This means that when there is one unit of increase in organizational innovation, there is 72% of increase in export market performance of the Malaysian manufacturing companies exporting to Arab countries. The result shows that organizational innovation positively affects export market performance.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: organizational innovation; export market performance; manufacturing companies
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > HD45-45.2 Technological innovations. Automation
Divisions: Faculty of Technology Management and Business > Department of Technology Management
Depositing User: Normajihan Abd. Rahman
Date Deposited: 01 Sep 2014 04:49
Last Modified: 01 Sep 2014 04:49
URI: http://eprints.uthm.edu.my/id/eprint/5800
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