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Environmental issues in property marketing strategy

Ullah, Md Amanat and Seow, Ta Wee (2013) Environmental issues in property marketing strategy. In: 1st FPTP Postgraduate Seminar 2013, 23 December 2013, Fakulti Pengurusan Teknologi dan Perniagaan, UTHM .


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This study identified the current housing developer are facing difficulties to reach the target profit margin within the specific time frame due to the lack of environmental elements in marketing strategy as well as the strategic solutions with internal and external synthetic natural environmental facilities that can reach to the success. As an effect half of the world’s population now lives in the cities. By 2030, 60% of the world will reside in the urban areas and by 2050, the proportion is likely to reach 75%. Much of the urban growth will come from cities in Asia, especially China and India. Of the projected 5.3 billion urban populations in the developing world in 2050, Asia will host some 63% or 3.3 billion urban dwellers.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: environmental issues; strategic marketing; target customers; synthetic natural environment; sustainable property business
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business
Divisions: Faculty of Technology Management and Business > Department of Construction Management
Depositing User: Normajihan Abd. Rahman
Date Deposited: 01 Sep 2014 01:16
Last Modified: 01 Sep 2014 01:16
URI: http://eprints.uthm.edu.my/id/eprint/5825
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