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Exploring the effect of climate for creativity on organizational innovativeness

Abdullah, Nor Hazana and Shamsuddin, Alina and Wahab, Eta and Abdul Hamid, Nor Aziati (2014) Exploring the effect of climate for creativity on organizational innovativeness. In: International Conference on Engineering, Technology and Innovation (ICE 2014), 23-25 June 2014, Bergamo, Italy.


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Scholars are in agreement that ‘innovation is the successful implementation of creative ideas within an organization’. This notion implies intricate interconnections between constructs. However, creativity per se would not lead to innovation. It must be coupled with conducive organizational climate to enable successful innovations. Empirical evidence have shown favorable trend towards this direction. Nonetheless, studies on the relationship between climate for creativity and organizational innovation are scarce and fragmented in nature especially in the context of small and medium firms in Malaysia. A face-to face survey was used to collect data from thirty-six Malaysian SMEs using established instruments adopted from Amabile’s KEYS and Wang and Ahmad. Collected data were subjected to data cleaning, editing and transformation prior to data analysis. Both descriptive and inferential statistics were used to describe the data and to test the hypotheses. Process innovation is mostly affected by climate for creativity followed by behavioral, market and product. However, strategic innovation is not affected by climate for creativity. Firms which invested their resources to foster climate for creativity would benefited from higher innovations in various forms.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: climate for creativity; organizational innovativeness; small business
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HF Commerce > HF5001-6182 Business
Divisions: Faculty of Technology Management and Business > Department of Technology Management
Depositing User: Normajihan Abd. Rahman
Date Deposited: 04 Jan 2015 09:00
Last Modified: 04 Jan 2015 09:00
URI: http://eprints.uthm.edu.my/id/eprint/6182
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