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Drivers of change of university and industry collaboration from the perspective of the food manufacturers : a foresight case

Ng, Kim Soon and Anwar, Juwita and Razzaly, Wahid and Ahmad, Abd Rahman (2014) Drivers of change of university and industry collaboration from the perspective of the food manufacturers : a foresight case. In: International Business Information Management Association (IBIMA 2014) , 13-14 May 2014, Valencia, Spain.

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Abstract

Changing role of university and the need of industry to sustain and ensure its business prospers have created a more dynamic approach by stakeholders towards university-industry collaboration (UIC). However, there is a lack of studies which focus on how the process of formation of UIC, developed and coordinated effectively. This case study aims to determine the drivers of change in collaboration of a Public University, an anchor institution located in a town with its surrounding food processing companies. Data were collected from 5 Chief Executive Officers of the food processing companies, as they are among the key decision makers who are able to influence the future direction of UIC of food industry. Face-to-face interviews were used to collect the views of the industry. The rate of technology adoption and government policies are the two key drivers of change driving future UIC between UTHM, an anchor institution in the Town with its surrounding food processing companies. This paper made recommendation for future research

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: foresight; university-industry collaboration; university; food industry; drivers of change
Subjects: L Education > LC Special aspects of education > LC0008 Forms of education
Divisions: Faculty of Technology Management and Business > Department of Technology Management
Depositing User: Mrs. Nurhayati Ali
Date Deposited: 18 Mar 2015 08:24
Last Modified: 18 Mar 2015 08:24
URI: http://eprints.uthm.edu.my/id/eprint/6704
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