UTHM Institutional Repository

Motivation towards homestay entrepreneurs : case study in the state of Johor

Md. Yassin, Azlina and Arif, Norjariah and Masram, Haidaliza (2015) Motivation towards homestay entrepreneurs : case study in the state of Johor. In: 21st Pacific RIM Real Estate Society (PRRES 2015) Conference, 18-21 January 2015, Hotel Istana, Kuala Lumpur, Malaysia .


Download (459kB)


Malaysia is one of the fastest growing countries in Asia. Nowadays, Malaysia is well known as eco-tourism as it is endowed with rich natural heritage, and state of Johor has been ranked as third in tourism destinations after Kuala Lumpur and Penang. The growth of Johor's tourism industry has caused the high demand for homestay tourism product. Currently, there are 140 homestay wih227 villages throughout Malaysia with total of 3,264 houses offering 4,463 rooms until June 2009. This numbers is forecasted to be increased in the future. The focus of this paper was to identify the motivation factors that encourage the growing numbers of homestay entrepreneur particularly in the state of Johor, as well as the barriers that constraint them in managing homestay business. The findings of this paper were based on the questionnaires and series of interviews conducted along the research process. The respondents participated in this study were homestay entrepreneurs including homestay coordinators and homestay operators. The findings identified that the homestay entrepreneurs in the State of Johore were highly motivated by internal factors to involve in the homestay business, even though they have facing many challenges and problems in managing the homestay business. This results will be benefitted to the homestay entrepreneurs to improve and enhancing the homestay business in future

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: barriers; homestay; motivation; homestay entrepreneur; homestay industry
Subjects: H Social Sciences > HB Economic Theory
Divisions: Faculty of Technology Management and Business > Department of Real Estate Management
Depositing User: Mrs. Nurhayati Ali
Date Deposited: 11 Jun 2015 04:27
Last Modified: 11 Jun 2015 04:27
URI: http://eprints.uthm.edu.my/id/eprint/6820
Statistic Details: View Download Statistic

Actions (login required)

View Item View Item


Downloads per month over past year