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The relationship between entrepreneurial orientation and manufacturing operations of Malaysian SMEs rural entrepreneurs

Shiau, Wei Chan and Omar, Siti Sarah and Ramlan, Rohaizan (2015) The relationship between entrepreneurial orientation and manufacturing operations of Malaysian SMEs rural entrepreneurs. In: International Symposium on Social Sciences, Arts and Humanities (SYSSARM 2015), 29 September - 1 October 2015, Bali, Indonesia.

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Despite numerous studies have been done on entrepreneurial orientation (EO), its relationship with manufacturing operations has yet to be determined. Thus, the purpose of this study is to identify the relationship between EO and the manufacturing operations of Malaysian rural entrepreneurs of small and medium-sized enterprises (SMEs). The survey questionnaires were distributed to 73 respondents who were rural entrepreneurs in Selangor, Malaysia. Pearson's correlation coefficient analysis was used to analyze the quantitative data obtained. The findings showed that the five dimensions of EO (innovativeness, proactiveness, risk-taking, competitive aggressiveness and autonomy) has positive relationship with manufacturing operations. Competitive aggressiveness has the highest value cfcorre~ationw ith manufacturing operations among the EO dimensions. It can be concluded that the EO has strong relationship with manufacturing operations of Malaysian SMEs rural entrepreneurs. This study provides new empirical evidence on EO and manufacturing operations relationship as well as some practical contributions to the rural SMEs entrepreneurs in Malaysia. Several recommendations have been proposed for further investigations in future studies

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: entrepreneurial orientation, manufacturing operations, rural entrepreneurs, small and medium-sized enterprises
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business
Divisions: Faculty of Technology Management and Business > Department of Production and Operation Management
Depositing User: Mrs. Nurhayati Ali
Date Deposited: 06 Jan 2016 08:06
Last Modified: 06 Jan 2016 08:06
URI: http://eprints.uthm.edu.my/id/eprint/7412
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