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Business strategy of small medium enterprises (SMEs): a case study among selected Chinese SMEs in Malaysia

Wan Yusoff, Wan Fauziah and Loh, Chee Jia and Azizan, Anim Zalina and Ramin, Ahmad Kaseri (2015) Business strategy of small medium enterprises (SMEs): a case study among selected Chinese SMEs in Malaysia. In: 9th Malaysian Technical Universities Conference on Engineering and Technology 2015 (MUCET 2015), 11 – 13 October 2015, Johor Baharu, Malaysia.


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Small and medium enterprises (SMEs) in Malaysia particularly dominated by Chinese SMEs is acknowledged as a drive for economic growth and industrial development of the country. Despite the contributions made by the Chinese SMEs to Malaysian economic, very few studies, especially in relation to business strategy, have conducted involving the Chinese SMEs. This study is therefore, was embarked to explore business strategies of Chinese SMEs. Using Porter’s five forces model, qualitative methodology, in particular personal interviews have been conducted involving fifteen (15) owners of Chinese Food Manufacturing SMEs in Penang. Responses were analysed using MS Excel based on Miles and Huberman (1994) model. This study revealed that majority of the Chinese SMEs involved in this study have adopted more than one Porter’s components as their business strategies. In fact, Porter’s component found to be a complex framework and each component is interrelated from one to another. Among the five Porter’s components, the substitution product found to be the most important component, followed by buyer’s component. From this study, it can be concluded that the relative strength of Porter’s components support in improving competitive advantage and identifying the optimal strategy under this competitive market. This study has provided better understanding on business strategy of SMEs in particular the Chinese SMEs in Malaysia

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: business strategy; Chinese SMEs; Porter’s five force model
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business
Divisions: Faculty of Technology Management and Business > Department of Technology Management
Depositing User: Mrs. Nurhayati Ali
Date Deposited: 01 Feb 2016 07:02
Last Modified: 01 Feb 2016 07:02
URI: http://eprints.uthm.edu.my/id/eprint/7575
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