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The adoption of 4G mobile network services in Klang Valley

Abdul Hamid, Nor Aziati and Ang , Siew Hoon and Abdullah, Nor Hazana and Ngadiman, Yunos and Ahmad, M.F. (2016) The adoption of 4G mobile network services in Klang Valley. In: Proceedings of 2016 the 8th International Conference on Future Computer and Communication, 28-30 April 2016, Cityview Hotel, Kowloon, Hong Kong.

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Abstract

This research highlighted the 4G mobile network adoption Klang Valley, Malaysia. Mobile penetration rate in all states are high which implies multiple subscriptions. Despite this, the reciprocal implication is that there remains a significant low adaption level of 4G service. High adoption of 4G was reported from developed countries within the context of higher education learning to support the learning process. Thus, this study attempt to determine the adoption factors of 4G mobile services in the Klang Valley. Besides that, the influence of 4G demographic profile towards adoption level also had been determined in the study. This study integrates perceived enjoyment to Technology Acceptance Model (TAM) which had been considered the most beneficial for expecting the use of such technology. The study employed quantitative approach using validated survey methods. A total of 95 respondents consisting of 4G users were selected by using the convenience sampling method. Independent variables constitute of perceived usefulness, perceived ease of use, attitude, and perceived entertainment value. Meanwhile, the dependent variable is behavioral intention to use. The findings revealed that the positive influence between the relationship of perceived usefulness, ease of use, entertainment value, attitude and behavioral intention. Furthermore, perceived entertainment value was the leading factor that influencing subscriber " s intention. On the other hand, the demographic of subscribers are not significant influence to their intention to use 4G. This study provided information to service providers in order to reinforce the relative advantage and entertaining attributes to promote the adoption of 4G.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: 4G adoption; mobile network; technology acceptance in Malaysia
Subjects: T Technology > T Technology (General)
Divisions: Faculty of Technology Management and Business > Department of Production and Operation Management
Depositing User: Mr. Mohammad Shaifulrip Ithnin
Date Deposited: 13 Aug 2018 03:38
Last Modified: 13 Aug 2018 03:38
URI: http://eprints.uthm.edu.my/id/eprint/8366
Statistic Details: View Download Statistic

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