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Testing of the technology acceptance model in context of Yemen

Al-Mamary, Yaser Hasan and Shamsuddin, Alina (2015) Testing of the technology acceptance model in context of Yemen. Mediterranean Journal of Social Sciences, 6 (4). ISSN 20392117

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Abstract

Recently, the technology acceptance model (TAM) has been widely used by researchers in order to gain a better understanding of the factors that affect on acceptance of technology. Technology Acceptance Model is one of the most common models in field of acceptance of the technology. Technology Acceptance Model has been tested in North America, but the factors that effect on acceptance of technology may be different in diverse cultural and social contexts. This paper test the technology acceptance model in context of telecommunication companies in Yemen. Where, test the model with different data set help to generalization of the model. The questionnaire used to collect primary data. The 269 completed questionnaires were received from the companies. This study test the model by using structural equation modeling techniques. The study found that, three of the hypotheses are supported. This means that technology acceptance model useful in context of Yemen.

Item Type: Article
Uncontrolled Keywords: testing; technology acceptance model; context of Yemen; structural equation modeling
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > HD45-45.2 Technological innovations. Automation
Divisions: Faculty of Technology Management and Business > Department of Technology Management
Depositing User: Mr. Mohammad Shaifulrip Ithnin
Date Deposited: 10 Jan 2017 02:56
Last Modified: 10 Jan 2017 02:56
URI: http://eprints.uthm.edu.my/id/eprint/8433
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