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A study of electronic commerce adoption factors in Nigeria

Solomon , Oluyinka and Shamsuddin, Alina and Wahab, Eta and Musibau Akintunde , Ajagbe and Enegbuma, Wallace Imoudu (2013) A study of electronic commerce adoption factors in Nigeria. International Journal of Information Systems and Change Management, 6 (4). ISSN 1479-3121


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The paradigm shift to e-commerce in business transactions provides significant advantages such as expanding markets, improving customer services, reducing costs, and enhancing productivity. The global phenomenon is less aggressive in developing economies where small and medium enterprises struggle to provide internet services at their own expense due to limited government support and infrastructural deficiency. The acceptance of e-commerce adoption among Nigerians is slow irrespective of the huge population which should be of an advantage. This study investigated the factors hindering the adoption of e-commerce among Nigerians. A quantitative approach through a survey method was utilised with a total of 150 questionnaires distributed to Nigerian post graduate students studying at a Malaysian university. The Statistical Package for Social Sciences (SPSS 16) was used to analyse the data. This study finds among others that poor infrastructural facilities are the major factors hindering e-commerce adoption among Nigerians.

Item Type: Article
Uncontrolled Keywords: adoption; e-commerce; Malaysia; Nigeria; information and communication technology; ICT; information systems; change management
Subjects: H Social Sciences > HF Commerce > HF1-293 Commerce
Divisions: Faculty of Technology Management and Business > Department of Technology Management
Depositing User: Mr. Mohammad Shaifulrip Ithnin
Date Deposited: 22 Jan 2017 08:20
Last Modified: 22 Jan 2017 08:20
URI: http://eprints.uthm.edu.my/id/eprint/8449
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